• An extensive background in health, wellness, nutrition, fitness and mental health content. Highly skilled in managing projects under tight deadlines. A keen eye for evidence-based research. A big believer in leveraging data and SEO to inform editorial strategy and content. Comfortable editing for different content styles, tone and voice.
● EDITORIAL EXPERTISE – 10+ years working on staff in a variety of editorial roles in both online content and product deliverables. Extensive history leading staff writers and editors. Deep understanding of editorial life cycles. Skilled at editing in a fast-paced, deadline driven environment. Firm understanding of AP and Chicago styles.
● SEO and DATA ANALYSIS – 5+ years working with data analytics, market research, and SEO concepts and best practices to create consumer content.
● PROJECT MANAGEMENT – 10+ years working with cross-functional teams including SEO and data analysts, designers, freelance writers, copy editors and medical reviewers. Skilled at maintaining deadlines and budgets. Practiced at adjusting workload in order to meet deadlines. Proficient at using content management systems.
● EVIDENCE-BASED CONTENT – 12 + years of researching, writing, and editing science- driven content including chronic conditions, mental health, nutrition, fitness, health products and equity. A knack for distilling complex scientific studies into consumer-friendly content. More than 500 contacts within the health and wellness community, including leading scientists, medical experts, therapists, and freelance writers.